Retail Competitive Intelligence

See exactly how you're competing on the shelf: and what to do about it.

Using public retail data across Walmart, Target, and Amazon, I build a clear competitive picture of your category: pricing, promotions, assortment, ratings, and sales momentum: interpreted by a senior retail operator who knows what the signals actually mean.

Let's talk See how it works →
Walmart Target Amazon Mass · Drug · Club
Competitive Intelligence Dashboard · Sample · YTD 2026
Category Share
18.4%
+2.1 pts vs YA
Price Index vs Cat.
2.8×
Premium positioning
Review Velocity
+312
Net new / week
Share of Shelf · Sparkling Water · Sample
Your Brand
18.4%
Competitor A
25.6%
Competitor B
13.1%
Competitor C
9.7%
Promo Flags
Price gap widening Review momentum ↑ Lost 2 SKUs Target Comp. coupon heavy
📦
Assortment GapCompetitor A added 3 SKUs in a pack format you don't carry
🏷️
Promo ExposureCat. avg promo depth up 12% - your list price now 31% above shelf
⭐
Rating SignalYour 4.7★ avg outpaces category by 0.4 pts - leverage in buyer decks

The Problem

Your category data exists.
A clear read on it doesn't.

  • Data lives in six systems, synthesized in noneRetailer portals, marketplace dashboards, your own sales reports - all siloed, none talking to each other.
  • You know the numbers but not the storyRaw data tells you what happened. It doesn't tell you why, or what to do next.
  • Competitive visibility is a big-brand luxuryEnterprise data subscriptions run six figures. The judgment to interpret them runs higher.
  • Buyer meetings come fastWalking into a Walmart or Target review without a sharp competitive picture is the moment deals get lost.

What you get with Iverson

  • A complete competitive picture of your category: pricing, promotions, assortment, ratings, and sales momentum across the retailers that matter.
  • An operator's interpretation, not just a data dump: where you're exposed, where you're winning, and which moves will actually move share.
  • Dashboards built for the room: polished, boardroom-ready, and designed to be used live in buyer meetings and leadership reviews.
  • The kind of judgment that lives inside a big brand's RGM team: now accessible to brands your size.

The Process

Three steps from data to decision.

1
Scoping call
We align on your category, your key retailers, and your most pressing competitive questions. I learn your brand, your buyers, and where the gaps feel biggest.
2
Build & interpret
I pull public retail data across Walmart, Target, and Amazon - pricing, promotions, assortment, ratings - and layer in a senior operator's read on what it means for you.
3
Delivery & debrief
You receive a polished, interactive dashboard and a live walkthrough. Not a file to figure out yourself: a clear picture of where you stand and what to do next.
3+
Major retailers covered across every engagement
$10M
Minimum brand size we work best with
8+
Years in sales, strategy & operations
1st
Call is always a conversation, never a pitch

Why Iverson

Data you can buy.
Judgment you can't replicate.

Tool subscriptions give you access. What they don't give you is a commercial operator who's built revenue-growth strategies at scale, understands how retail buying decisions get made, and knows which signals actually predict what's coming before it shows up in your numbers.

That's the gap Iverson fills. Not a dashboard you have to interpret yourself: a clear picture built and read by someone who's done this work from the inside.

"The kind of judgment that usually only lives inside a big brand's revenue-growth team."
🔵
Walmart
Pricing, promotional cadence, assortment depth, review-velocity signals
🎯
Target
Assortment depth, pricing, promotional mix, ratings
📦
Amazon
Rank history, review velocity, pricing trends, BSR signals
➕
And beyond
Kroger, CVS, Walgreens, Costco on request

Get in Touch

Let's talk about your category.

Tell me a bit about your brand and where you're competing. If it sounds like a fit, we'll set up a conversation: no pitch, just a direct talk about what you're seeing and what would actually help.

  • Response within one business day
  • First call is a conversation, not a proposal
  • Built for brands at $10M–$200M retail sales
  • No long-term retainer required to start

No spam. No pitch deck. Just a real conversation.

Message received.

Thanks for reaching out. I'll review what you've shared and be in touch within one business day.